Choosing between BrandCrowd and 99designs comes down to how you want to create your brand assets: fast template customization or custom work from designers.
The difference is practical and measurable. BrandCrowd focuses on thousands of customizable templates for logos, business cards, and social media designs, with instant downloads. 99designs offers a free logomaker, but its custom logo contests start at C$409 and scale to C$1,799 across four fixed packages. 99designs also states that a new design is created every 2 seconds and highlights a 4.8/5 rating from 37,645 customer reviews.
If you are comparing BrandCrowd vs 99designs as a buyer, BrandCrowd is the stronger fit for quick, self-serve branding creation, while 99designs is built for businesses that want custom creative input from a global designer community.
BrandCrowd is an online design platform for creating logos, business cards, and social media designs. Its core value is speed and simplicity: users can browse thousands of professionally designed templates, customize them, and generate branding materials quickly. The platform is positioned for easy use across a wide range of industries and design styles.
99designs is a design marketplace that connects businesses with creative experts for logos, branding, websites, packaging, merchandise, book covers, and more. It supports both self-serve logo creation through its free logomaker and custom work through design contests, 1-to-1 projects, and branding services. Its positioning is more service-oriented, with a strong emphasis on custom professional design.
| Feature | BrandCrowd | 99designs |
|---|---|---|
| Primary model | Self-serve branding platform with customizable templates | Designer marketplace with free logomaker, design contests, 1-to-1 projects, and branding services |
| Logo creation | Logo maker with thousands of templates across styles like minimalist, modern, vintage, mascot, text, and letter logos | Free Logomaker plus custom logo contests starting from C$409 |
| Branding assets | Logos, business cards, and social media designs in one platform | Logos, business cards, brand guides, logo and social media packs, logo and business card packs |
| Social media design | Dedicated social design options including Facebook Covers, YouTube Banners, Twitch Banners, LinkedIn Banners, Twitter Headers, Pinterest Board Covers, SoundCloud Banners, Zoom Backgrounds, and Facebook Event Covers | Social media page design and logo & social media pack |
| Industry coverage | Template categories for industries including app, architecture, beauty, business, construction, doctor, esports, fashion, fitness, food, gaming, medical, music, photography, real estate, restaurant, sports, technology, and travel | Broad category coverage including logo & branding design, website & app design, business & advertising, art & illustration, and packaging & label |
| Customization workflow | Template-first editing designed for quick customization and instant downloads | Brief-driven custom design workflow with multiple designers and contest packages offering about 30 to 90 concepts depending on tier |
Pricing is one of the clearest differences between these platforms. BrandCrowd emphasizes self-serve creation and instant design generation, while 99designs uses fixed package pricing for custom contest-based logo design.
| Feature | BrandCrowd | 99designs |
|---|---|---|
| Entry point | Customizable branding creation for logos, business cards, and social media designs | Free Logomaker |
| Custom logo pricing model | Self-serve template customization platform | Logo contests with fixed pricing |
| Starting custom logo price | Branding creation platform for fast self-serve design | C$409 |
| Logo contest tiers | Template-based creation workflow | Bronze C$409 Silver C$679 Gold C$1,199 Platinum C$1,799 |
| Concept volume | Thousands of templates to customize | Approx. 30 concepts in Bronze, 60 in Silver, 90 in Gold, 60 in Platinum |
| Higher-tier inclusions | Branding asset creation across multiple formats | Full copyright ownership 100% money-back guarantee Mid & Top Level designers only on Silver and Gold Top Level designers only on Platinum Dedicated manager and prioritized support on Platinum |
For buyers who want custom logo exploration, 99designs gives a very clear budget ladder from C$409 to C$1,799. For buyers who want to make branded assets themselves instead of running a contest, BrandCrowd offers the more direct workflow.
BrandCrowd is geared toward users who want to move quickly. The experience centers on choosing a template, tailoring it to a brand, and producing assets across logos, business cards, and social channels. Its navigation is organized around practical outputs and searchable styles and industries, which makes it especially convenient for small businesses, solo founders, and creators who already know the look they want.
Because BrandCrowd covers multiple branding formats in one place, it works well for buyers who want a coordinated visual identity without managing designers, briefs, rounds, and contest decisions.
99designs is more involved by design. The platform is built around connecting buyers with freelance designers and creative experts. That gives users access to custom work across logos, websites, packaging, illustrations, merchandise, and broader brand identity projects.
The tradeoff is process complexity. Running a contest, reviewing many concepts, selecting designers, and refining direction suits buyers who want outside creative input more than those looking for the fastest self-serve setup.
BrandCrowd is strongest for:
99designs is strongest for:
Yes, BrandCrowd is a strong 99designs alternative when your priority is speed, simplicity, and self-serve brand creation.
The two platforms solve different problems. BrandCrowd is better for generating branded assets yourself from a large template library, especially when you need logos, business cards, and social media designs together. 99designs is better when you want custom design exploration from freelance professionals and are prepared for a higher-touch process.
For many startups and local businesses, BrandCrowd will be the more practical choice because it reduces both effort and turnaround time.
Choose BrandCrowd if you:
Choose 99designs if you:
In a direct BrandCrowd vs 99designs comparison, BrandCrowd stands out for fast, accessible brand creation across logos, business cards, and social media designs. 99designs stands out for custom design services, contest-based sourcing, and a much broader designer-led service catalog.
If your goal is to create polished branding yourself without the overhead of a custom design process, BrandCrowd is the better fit. If you are ready to brief designers and pay for custom exploration, 99designs offers more service depth.
If you want the faster route to a logo and ready-to-use brand assets, start with BrandCrowd.
BrandCrowd is a self-serve branding platform centered on customizable templates for logos, business cards, and social media designs. 99designs is a designer marketplace that combines a free logomaker with custom contests, 1-to-1 projects, and broader creative services.
99designs publishes fixed logo contest pricing starting at C$409 and going up to C$1,799. BrandCrowd is built around self-serve template customization, so it is generally the more suitable choice for buyers looking for a faster, lighter-weight branding workflow.
Yes. BrandCrowd also supports business cards and a wide range of social media designs such as YouTube banners, LinkedIn banners, Facebook covers, and Twitter headers. 99designs extends further into areas like web page design, packaging design, brand guides, T-shirt design, and book cover design.
99designs is the better option for businesses that want custom work from designers rather than template editing. It is especially relevant for brands needing contest-based concept generation, broader creative categories, or agency-oriented services like 99designs Pro.
Yes. BrandCrowd is well suited to small businesses because it brings logos, business cards, and social media branding into one easy workflow. Its large template library across many industries also makes it easier for local businesses and solo founders to get started quickly.
Compare BrandCrowd vs 99designs for logo design, branding assets, pricing, and workflow to find the right template-based or designer-led option.