Zapier vs Make: An In-Depth Comparison of Features, Pricing, and Performance

Introduction

Choosing between Zapier vs Integromat often comes down to app coverage, workflow style, and how your team wants to scale automation.

Zapier connects over 7,000 apps in its structured product information and highlights 9,000+ app connections across its platform experience, while Integromat positions Make with over 3,000 pre-built apps. On entry pricing, Zapier starts paid plans at $19.99 per month, while Integromat starts its first paid tier at $12 per month for 10,000 credits. Zapier also includes a team plan at $69 with 25 users and enterprise features such as observability and analytics, while Integromat offers Teams at $38 per month for 10,000 credits and custom-priced Enterprise.

For buyers comparing a mature automation ecosystem against a visual-first automation platform, the practical difference is this: Zapier is stronger for breadth of integrations and business-ready workflow coverage, while Integromat emphasizes visual scenario building, credits-based usage, and AI agent workflows.

Product Overview

Zapier

Zapier is an online automation platform that connects applications and services to streamline repetitive work. Its core value is automating tasks between thousands of apps so users can move data, trigger actions, and reduce manual handoffs across workflows.

The platform includes Zaps for workflow automation, Tables for storing workflow data, Forms for capturing inputs, Canvas for planning workflows with AI, Agents for AI assistants, Chatbots, app integrations, templates, webhooks, and enterprise-grade security. Zapier also organizes solutions by team, including RevOps, Marketing, IT, HR, Sales, Customer Support, and Executive Assistants.

Integromat

Integromat, now represented through Make, describes itself as a visual AI automation platform. It focuses on connecting apps, data sources, and AI models to build and manage automations and AI agents visually, in code, or with a prompt.

Its product set includes over 3,000 pre-built apps, AI automation, agentic automation, AI agents, a library of agents, MCP server capabilities, enterprise automation, and Make Grid for automation landscape control. It also highlights solution areas across marketing, sales, operations, customer experience, finance, IT, HR, and workplace productivity.

Zapier vs Integromat: Feature Comparison

Zapier’s clearest product advantage in this comparison is ecosystem breadth. For organizations with a broad SaaS stack or many departmental tools, that larger integration footprint can reduce the need for custom connectors and workarounds.

Integromat’s clearest differentiation is its visual-first workflow model. Buyers who prefer building automations as scenarios with routers, filters, and module-level actions may find that style especially attractive for more elaborate branching logic.

Zapier vs Integromat Pricing

The biggest pricing difference is model design. Zapier packages access around plan capabilities such as multi-step workflows, premium apps, support, team collaboration, and enterprise controls. Integromat uses a credits system, where each module action in a scenario counts as one credit.

For budget-sensitive individuals, Integromat has the lower entry paid price at $12 per month for 10,000 credits. For businesses that need collaboration and governance, Zapier’s Team plan is more explicitly built for multi-user administration, with 25 users, shared connections, SAML SSO, and Premier Support.

Usage & User Experience

Setup and workflow building

Zapier is built around creating automations called Zaps. Its packaging makes the progression easy to understand: start with two-step automations on Free, move to multi-step workflows on Pro, and then add governance and collaboration as teams grow. That structure is especially approachable for non-technical teams adopting automation for sales ops, marketing, support, and internal operations.

Integromat centers the product around a visual-first builder and scenarios. It also supports building visually, in code, or with a prompt. That gives it a more design-oriented workflow experience, which can appeal to users who want to see every step, branch, and action laid out in a single visual map.

Team scalability

Zapier offers a more explicitly detailed path for growing organizations. Shared folders, shared app connections, SAML SSO, advanced admin permissions, observability and analytics, and a Technical Account Manager create a clearer enterprise operations story.

Integromat also addresses team and enterprise growth with team roles, scenario template sharing, enterprise automation, and Make Grid. For organizations that want to centrally manage a broader automation landscape, those capabilities will be relevant.

Learning and support

Both products invest in education. Zapier provides guides, webinars, customer stories, a quick-start guide, help center content, support access, and a partner directory. Integromat offers a blog, success stories, how-to guides, templates, Make Academy, community resources, help center content, webinars, and a partner directory.

Best Use Cases

Choose Zapier if you need:

• Broad app connectivity across a large SaaS environment
• Fast no-code setup for business users
• Multi-team deployment with shared assets and admin controls
• Workflow building that extends into forms, tables, chatbots, and AI assistants
• An Integromat alternative with stronger emphasis on business-wide app coverage

Choose Integromat if you need:

• A visual-first automation builder
• Credits-based pricing with a lower paid entry point
• Scenario logic using routers and filters
• AI agents and prompt-based automation building as a primary workflow style

Is Zapier a Good Integromat Alternative?

Yes. Zapier is a strong Integromat alternative for buyers who prioritize integration breadth, packaged workflow capabilities, and mature team administration.

The most concrete edge is coverage: Zapier presents over 7,000 apps in its structured product details and 9,000+ app connections across its platform, compared with Integromat’s 3,000+ pre-built apps. Zapier also offers a clearer team and enterprise path with 25-user Team access, SAML SSO, shared app connections, observability and analytics, and Technical Account Manager support at the enterprise level.

If your organization’s main goal is to automate work across many departments and tools with less custom setup, Zapier is the better fit. If your main goal is building visually detailed scenarios with credits-based scaling, Integromat remains compelling.

Who Should Choose Which

Choose Zapier when:

• Your team uses many different business apps
• You want quick automation deployment without much training
• You need premium apps, webhooks, and multi-step automations on a mainstream automation platform
• You care about collaboration, security controls, and enterprise support as automation expands

Choose Integromat when:

• You prefer visual scenario mapping over a simpler trigger-action workflow style
• You want a $12 per month starting paid option tied to 10,000 credits
• You expect to optimize usage around module-level credits and scheduled execution
• You want to build automations and AI agents visually, in code, or with prompts

Conclusion

Zapier and Integromat both target modern automation buyers, but they lean into different strengths. Zapier is the stronger choice for broad app connectivity, straightforward no-code automation, and structured scaling from solo use to enterprise governance. Integromat stands out for visual scenario design, credits-based pricing, and a strong AI automation narrative.

If you want the safer choice for cross-functional automation at scale, Zapier is the better buy. You can explore it directly and start building workflows at https://zapier.com.

FAQ

What is the main difference between Zapier and Integromat?

Zapier focuses on connecting a very large app ecosystem and making workflow automation accessible across business teams. Integromat emphasizes a visual-first builder with scenario-based automation, routers, filters, and credits-based usage.

Is Zapier better than Integromat for app integrations?

For buyers who care most about app coverage, Zapier has the stronger position. Zapier highlights over 7,000 apps in its product facts and 9,000+ app connections across the platform, while Integromat highlights over 3,000 pre-built apps.

Which is cheaper: Zapier or Integromat?

Integromat has the lower paid entry price at $12 per month for 10,000 credits, compared with Zapier Pro at $19.99 per month. The tradeoff is that the two products package value differently: Integromat uses credits, while Zapier emphasizes plan-based workflow and workspace capabilities.

Is Zapier a good Integromat alternative for teams?

Yes. Zapier is especially strong for teams that need shared workflows, shared app connections, SAML SSO, and support options that scale with the organization. Its Team plan includes 25 users and is designed for collaborative automation management.

Which platform is better for enterprise automation?

Zapier presents a more detailed enterprise operations toolkit, including advanced admin permissions and controls, observability and analytics, annual task limits, and a Technical Account Manager. Integromat also serves enterprise needs with enterprise automation positioning and Make Grid for automation landscape control.

Does Zapier include AI features?

Yes. Zapier includes AI-powered tasks, AI power-ups, AI automation, Agents, Chatbots, Canvas, Zapier MCP, and Zapier SDK. That makes it broader than a simple workflow connector and closer to an automation platform that also supports AI-driven work.