AI Drives 40% Better Conversion Rate During Amazon Prime Day 2026
Adobe data shows AI-directed shoppers had 40% better purchase conversion than non-AI channels during Prime Day, with $26.4B in total online sales up 9.3% YoY.
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Adobe Redesigned Firefly AI Studio Now Remembers Your Past Creations
Adobe's updated Firefly AI studio uses memory of past creations to deliver more consistent and personalized generative AI outputs.
Adobe Launches AI Enterprise Suite to Automate Digital Marketing
Adobe launched its CX Enterprise platform, using AI agents to automate marketing, customer engagement, and sales tasks for corporate clients.
Adobe Launches Firefly AI Assistant to Control Photoshop, Premiere, and Creative Cloud Apps
Adobe's new Firefly AI Assistant lets users control Creative Cloud apps like Photoshop, Premiere, and Illustrator via natural language prompts.
Adobe Shuts Down Animate Software to Focus on AI-Powered Creative Tools
Adobe discontinues its 25-year-old animation software Animate effective March 2026, marking a strategic shift toward AI-integrated creative solutions and sparking outcry from the animation community.
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