Adobe data shows AI-directed shoppers had 40% better purchase conversion than non-AI channels during Prime Day, with $26.4B in total online sales up 9.3% YoY.

Adobe's updated Firefly AI studio uses memory of past creations to deliver more consistent and personalized generative AI outputs.

Adobe launched its CX Enterprise platform, using AI agents to automate marketing, customer engagement, and sales tasks for corporate clients.

Adobe's new Firefly AI Assistant lets users control Creative Cloud apps like Photoshop, Premiere, and Illustrator via natural language prompts.

Adobe discontinues its 25-year-old animation software Animate effective March 2026, marking a strategic shift toward AI-integrated creative solutions and sparking outcry from the animation community.