GPT Image 2.0 is an AI image model designed for high-quality visual creation and editing. It turns text prompts into finished images, then lets users refine results with reference inputs for stronger consistency. The tool emphasizes crisp details, readable text, and 4K-class output suitable for product pages, banners, packaging, and advertising. It also supports flexible aspect ratios, making it easy to create wide, square, and tall layouts. Its workflow is simple: write a prompt, add a reference if needed, generate, compare, and iterate until the image matches the brief. This makes it useful for teams that need fast, polished, and repeatable visual production.