GPT Image 2 is a browser-first AI image workspace focused on practical image production. It supports prompt-to-image generation, image-to-image iteration, and reference-based control to keep visuals aligned with a brief or brand direction. The product is built around structured iteration: create a first pass, add references, generate variations, compare options, refine the best direction, and export ready-to-use assets. It is positioned for teams that need clearer creative decisions, tighter consistency, and faster handoff from concept to launch-ready imagery. The workflow emphasizes control, repeatability, and production-ready delivery rather than one-off prompt experiments.