- People planning weekly meals around macros
- Users trying to lose weight, gain muscle, or maintain a balanced diet
- People following keto, Mediterranean, low-carb, paleo, gluten-free, carnivore, or high-protein diets
- Users managing nutrition for diabetes, heart health, kidney disease, PCOS, acid reflux, or inflammation
- Busy shoppers who want department-sorted grocery lists
- Home cooks looking for calorie-counted, macro-friendly recipes
- People who want BMI, BMR, and TDEE calculations tied to meal planning