Wavo is a platform designed to help sales teams discover and convert high-value e-commerce merchants that traditional B2B databases often miss. By leveraging merchants' digital footprints, rather than relying solely on professional social profiles, Wavo identifies prospects who are ready to purchase but are not visible in conventional databases. This helps sales teams unlock untapped market opportunities, improve deliverability rates, and achieve predictable pipeline growth. With its proprietary technology, Wavo verifies quality, analyzes store performance, marketing spend, and growth signals, ensuring that teams reach the right merchants at the right time.