It started like a whisper in a crawlspace:
&#xNAN;“I think ChatGPT mentioned us in a response.”

Now it’s a full-blown existential SEO crisis. Your boss wants to know why your site isn’t showing up in Google’s AI Overview, the intern swears they saw your competitor on Perplexity’s home feed, and someone on LinkedIn just called traditional SEO “a pamphlet from a previous civilization.”

Welcome to Summer 2025, where Generative Engine Optimization, also known as GEO, LLMO, or SEO for AI, has gone from “industry buzzword” to “how your business gets found.” Or doesn’t.

The Plot Thickens

Let’s set the stage. The search bar isn’t what it used to be.
People are now asking Claude for financial advice, Perplexity for product research, and ChatGPT to summarize your entire category, without clicking a single link.

And those AI engines? They don’t crawl, they recall. If you’re not part of their internal narrative, you’re not part of the story.

That’s why this summer felt like the official beginning of the AEO / GEO / LLMO era, where visibility means being remembered by language models, not just indexed by spiders.

Everyone’s Measuring AI Visibility. Few Are Showing Up.

That rising panic you're feeling? It’s justified.

In July, AHREFs dropped their GEO/LLMO Monitor, a dashboard that tells you exactly how often you show up in AI Overviews, ChatGPT answers, and Perplexity results. It’s like Google Search Console for the robot consciousness.

Shortly after, ChatSonic launched its own LLMO Visibility Tracker, which includes snippet screenshots and what they’ve branded “memory imprint metrics.” (We're assuming this means "how tattooed is your brand on GPT's cortex?”)

They're joining tools like:

• Profound – offering prompt-level brand tracking and LLM quote frequency across AI agents.
• Scrunch – which introduced “AI SERP Share” to measure your relative presence across GPT, Claude, and Gemini-generated content.

If you weren’t already feeling irrelevant, these tools will quantify it for you. In real time. With charts.

Then Came the Tools That Actually Do Something

Monitoring is nice. But at some point, someone in the meeting has to ask:
&#xNAN;“What can we do to actually be included?”

Enter Geordy, the anti-dashboard.

While others track whether you're cited by generative AI, Geordy.ai makes sure you're structured to be cit-able in the first place. Instead of playing “Where’s Waldo?” with your brand, Geordy hands the bots a GPS, a compass, and a color-coded legend.

It automatically generates the structured formats that AEO / GEO / LLMO runs on:

• llms.txt(your AI visibility permission slip)
• og.json(because Open Graph is the new homepage)
• manifest.json,schema, andhumans.txt(because the machines do care who wrote it)

As Search Engine Land noted in their July editorial:

“While most tools tell you whether the AI sees you, Geordy teaches you how to wave.”

Meanwhile, in the Department of ‘You’re Not Even Letting the Bots In’…

Just to keep things spicy, Cloudflare began blocking AI crawlers by default in June. If you didn’t explicitly opt in withllms.txtor adjustedrobots.txtrules, your beautifully written blog post about eco-friendly cat litter? Invisible. To every AI assistant. Everywhere.

(TS2 News, July 2025: “AI Access Controls and the New Invisible Web”)

Why This Is News Now

Because the search experience is now largely answer-based, and marketers are realizing their beautiful landing pages are never being seen.

According to The Wall Street Journal (“AI Has Upended the Search Game,” July 9, 2025), a full 83% of users now prefer using AI tools for research, comparison, and decision-making, rather than traditional search engines.

The average product discovery journey begins not on Google, but in a chat box.

And unlike SEO, where a few backlinks and some header tags might have saved you, GEO/LLMO demands structural literacy. You don’t just write. You format.

The Stack Has Changed

You’re not trying to win a race anymore. You’re trying to make the AI remember you.

Final Word: Be Quoted, Not Forgotten

“Generative engines don’t rank you - they recite you.”
- Eli Schwartz, LLMO AMA, July 2025

This is the new game. It’s not just about being present. It’s about being cited.
Not crawled. Committed to memory.

So whether you call it AEO, SEO for AI, GEO, or LLMO, the question is the same:

Can the bots find you, understand you, and quote you, correctly, when it matters most?

If not, Geordy’s already doing it for someone else.