PRIZGURU is a comprehensive toolbox, in the shape of an easily accessible web interface. These are tools with a proven tract record, as engineers know, Root Cause Analysis, Functional Modeling, Multi-criterium Decision Making, and the AI is seemlessly integrated. But the really valuable and powerful thing about PRIZ GURU is the problem solving philosophy behind it: The Theory of Inventive Problem Solving (TRIZ). This body of knowledge is an important ingredient in the lasting success of companies like Intel and Samsung, who have made this philosophy part of their core beliefs.