AI Drives 40% Better Conversion Rate During Amazon Prime Day 2026
Adobe data shows AI-directed shoppers had 40% better purchase conversion than non-AI channels during Prime Day, with $26.4B in total online sales up 9.3% YoY.
Latest News and Analysis in Amazon Prime Day
Adobe data shows AI-directed shoppers had 40% better purchase conversion than non-AI channels during Prime Day, with $26.4B in total online sales up 9.3% YoY.