AI Drives 40% Better Conversion Rate During Amazon Prime Day 2026
Adobe data shows AI-directed shoppers had 40% better purchase conversion than non-AI channels during Prime Day, with $26.4B in total online sales up 9.3% YoY.
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Adobe data shows AI-directed shoppers had 40% better purchase conversion than non-AI channels during Prime Day, with $26.4B in total online sales up 9.3% YoY.